The Shuar community, indigenous to Ecuador's Morona Santiago region, cultivates coffee with a deep respect for nature. Located between the Sierra and the Amazon, their land is rich with biodiversity, rainfall, and fertile volcanic soil—ideal for coffee grown through sustainable agroforestry practices. For the Shuar, coffee farming is a way to honour Mother Nature.
In 2023, 78 Shuar farmers produced their first coffee harvest under a brand showcasing their remarkable beans. Grown at elevations between 1,100 and 2,000 meters, their small-scale farms typically span about 1 hectare, with many using shared wet mills to process their coffee.
Shuar coffee production is intertwined with tradition and spirituality.
Through rituals, they call upon deities like Nunkui, symbolising fertility, to bless their crops and ensure a prosperous harvest.