✨ Ageing Gracefully: Hollywood Stars, Grandmothers & Your Coffee Beans...

✨ Ageing Gracefully: Hollywood Stars, Grandmothers & Your Coffee Beans...

Posted by Ferg on 31st Mar 2025

AGEING ISN'T A FLAW
IT'S A FLAVOUR BOOST

 

We're all getting older, there's no fighting it. Like taxes, we can't avoid aeging. In Hollywood, it's a well-kept secret. For grandmothers, it's a source of wisdom (and legendary ANZAC biscuit recipes). But when it comes to coffee beans?
 
It’s the difference between a good cup and a truly great one.
We know the world loves the idea of “fresh is best,” but would you rather drink a well-rested, properly brewed coffee, or something that just flew off the cooling tray, still in the throes of its post-roast identity crisis?
 
Coffee beans, like Meryl Streep or a fine Barossa Shiraz, need time to reach their peak. A minimum of seven days is a must, but 10-21 days is the true sweet spot for peak flavour.

The Secret to Good Rest? Storage.

How you rest and store your beans is as important as using a brew recipe and having a rockstar cleaning routine. Here’s how to age gracefully:

☕ Keep it sealed – Unopened, sealed bags allow coffee to age optimally. Once opened, use that coffee up within a week before oxygen starts dulling those beautiful flavours.

☕ Size matters – Storing a handful of beans in a large container is like sending one person to an empty concert hall. Too much air, too little party. Keep portions appropriate to the container size, or use the resealable bag it came in, and squeeze out the air each time you close it.

☕ Hopper habits – Beans left in the hopper all day? Only load your grinder with what you need, tuck them into a small airtight container or bag when you're done. Oxygen is the enemy of great coffee!

☕ Use your senses – When you open a sealed bag of coffee, you should be greeted with a vibrant, delicious aroma, even if it’s 3-4 weeks post-roast. If the smell isn’t amazing, chances are the taste won’t be either.

Why Ageing Makes For Better Coffee.

Coffee that’s 12-21 days off roast brews more consistently than super-fresh beans because the CO₂ gas has had time to mellow out, leading to easier extraction and better balance in the cup.

For different roast levels, the ideal resting period varies:
Light Roasts (Filter, Single Origin Espresso, Daily Grind): We’ve had delicious results at up to 6 weeks, but the sweet spot is 14-28 days.
Medium Roasts (Firebird): Best between 10-21 days.
Dark Roasts (Organic, Big Block): Reach peak flavour around 8-18 days.
Patience Pays Off.
When properly rested and stored, your coffee will reward you with more consistency, better balance, and sweeter flavours. So embrace the art of ageing, your coffee (and customers) will thank you.

Stay fresh, but not too fresh. And remember...

Brew with confidence.

!