GRAM FOR GRAM WAS OUR INITIATIVE TO HELP OUT DURING TOUGH COVID-19 TIMES.
COVID-19 was a hard time for our awesome industry, and many of our amazing customers struggled with forced closures and trading restrictions.
We wanted to find a way to help them and you because we were all in it together.
This is where Gram for Gram was born, it was a straight forward way to support your local cafe, us and our import partner Caravela Coffee.
HOW DID IT WORK?
All our awesome cafes were given a unique coupon code that they could give out to anyone.
When you ordered Marvell Street coffee through our website using the cafe's coupon code at checkout you'd recieve 10% off your order.
But here's the kicker! For every gram of coffee you bought we credited your local, gram for gram. Meaning when they reopened or ramped back up they had a credit on their account for the total weight of coffee sold using their code.
We matched sales Gram for Gram to help our epic customers through the tough times. The more coffee bought using your local cafe's code the more coffee they received from us to help them get back up and running.