JOSE MARTINEZ

José Martinez grew up on his family’s coffee farm, learning the craft from his parents. At 16, he left home to work as a bus driver, crisscrossing Colombia’s vast landscapes for over a decade. Eventually, he returned to his roots, purchasing his father’s farm to forge his own path in coffee.

Now an innovative and passionate farmer, José is committed to perfecting his craft. He meticulously prunes his trees, fine-tunes fermentation processes, and continuously invests in his farm’s infrastructure. Since embracing specialty coffee, his life has transformed.

With improved income and a sharpened focus on quality, José pours his heart into producing exceptional coffee that reflects his journey and dedication.